Promotional merchandise is all the hype when it comes to traditional marketing. You will see them everywhere around you as they come in various forms. From the pens that are being used every day to bags, mugs, and keychains there are multiple items that are customized with the company’s logo and handed off as giveaways. It is nothing new for companies to use promotional products to establish a strong brand image. It is one of those techniques that almost every business uses.

While there are many promotional products available in abundance, not all of these hold an equal impact. When you want to shed a positive light on your business, you must refrain from handing out any sort of junk. This is because it paints a negative image of your brand.

One of the best products to use in such a situation is custom sweatshirts. Everyone would agree that a sweatshirt is much better than giving away a keychain or a pen. Your brand’s logo embroidered sweatshirts are the perfect company swag items. Why? There is not just one reason, but many! Given below are all the reasons why this item would be ideal for your promotional campaign.

1. Holds High Value in the Eyes of the Customers

We know what is going through your head right now. You must be wondering why you should spend all the money on getting custom sweatshirts for your company when you have so many other options at a cheaper price. The answer to your question is that it is all about the value. The value you are giving to your employee and customers exceeds all other marketing strategies.

If you want to leave a big impression, do you think you would succeed with it if you hand out keychains that end up in drawers? While one can say that these items too are effective, they do not hold that wow factor that sweatshirts do. Thus, they often do not have that perceived value that you are looking for.

When you give out your potential clients and the target audience a sweatshirt, they take it as something of value. This will help you gain a positive impression of your brand. While it is also necessary that you stick to your company’s budget, you need to keep the perceived value of the items you’re using in mind.

When a customer receives such a gift they believe that you consider them important enough to give them something on which you have spent precious company assets. Therefore, the value of the sweatshirt becomes greater than it is. Moreover, this item is also functional. So most of your clients would end up wearing it around town, ultimately fulfilling the purpose it was designed for. This brings us to the next beneficial aspect.

2. Constant Advertisements On-the-Go

Custom sweatshirts with your company’s logo on them can prove to be a great advertisement on the go. Just think about the number of impressions you could create in a single trip to the mall, where everyone comes across your brand. One could even wear it to a sports game, a concert, or a casual party. Just one trip outside can result in hundreds of people seeing your brand in a single day.

Therefore, despite the initial cost of these sweatshirts, the return they give you is quite big. You can consider it as a very fruitful investment, as the exposure you gain from it outweighs the cost.

When any of your clients wear a sweatshirt with your company’s logo emblazoned on it, they practically become your brand ambassador. And imagine having so many of those around town. The reach you would have this way would be out of the box. No social media campaign or billboard advertisement can give such exposure to you at this cost!

3. Serves as a Prize at Contests

Another reason why sweatshirts serve as great company swag is that they make for amazing prizes at company contests. Other than as a promotional giveaway you can utilize these logo embroidered sweatshirts as a prize in games and contests that your company hosts. For example, If you host a social media campaign where you give the winners a giveaway it has to be something worthwhile.

If at the end of the contest, you have got a goodie bag with tiny promotional products in store for them, they won’t want to participate. Instead, you need to offer the audience something that they would want to win. And what’s better than high-quality sweatshirts that are functional and would last them for a long time.

These shirts are more likely to get your audience’s attention. You can keep them as prizes at your company’s trade show, charity event, or any other occasion that your organization hosts.

4. Ideal Attire for Employees

Lastly, custom sweatshirts serve as an ideal attire for your employees. Most of us primarily think of promotional products as giveaways to potential clients. However, you must not forget your company’s staff. It is equally as important to provide your team with some nice company swag items. Even if your employees do not wear uniforms at work, they can easily carry a sweatshirt no matter what the dress code might be. This would also help build unity amongst your team members.

Such shirts can make them feel included and a part of something big. These sweatshirts can also work as an incentive or a reward given for good performance. Or you can just gift it to your employees to communicate their importance to the company. Remember happy employees are the most productive. Moreover, such sweatshirts can also help in boosting the morale of your workforce and as a result your profits too! Overall it’s a win-win situation for you!